Requirements:
- 3+ years in operational online marketing with proven UTM tagging & deep link management experience.
- Hands-on with Google Ads and Meta Ads.
- Working knowledge of SEO.
- CMS experience to update banners/assets (WordPress, Shopify or similar).
- Familiarity with vouchers/coupons and promotional campaigns.
- Detail-oriented, reliable, and able to work independently in a remote setup.
Responsibilities:
- Design, implement and maintain UTM tagging structures across all campaigns for consistent tracking and reporting.
- Build and validate deep links for Meta/Google campaigns; insert voucher links into Google Ads and Meta Ads and verify tracking accuracy.
- Set up, pause and update promotions across web and paid channels.
- Create and manage promotional vouchers/coupon codes, including end-to-end testing.
- Configure website banners and replace campaign assets (images, copy) via CMS.
- Perform QA/smoke tests on voucher redemption and landing page flows.
- Manage access rights for freelancers/partners (accounts & permissions)